Scenario Analysis

Simulate how lead quality scores change with different inputs. Compare multiple scenarios to find the optimal lead sourcing and targeting strategy.

Configure scenario parameters

How to Use Scenario Analysis

1. Create Scenarios

Set up different lead profiles by adjusting parameters like property value, market time, and lead source.

2. Compare Scores

View how each scenario scores and compare across multiple configurations to find patterns.

3. Get Recommendations

Receive optimization suggestions based on your current scenario to maximize lead quality.

4. Apply Insights

Use the insights to adjust your lead sourcing strategy and targeting criteria in real-time.

Scoring Factors Explained

Lead Source (0-15 pts)

PropertyRadar (12) → BatchLeads (10) → Zapier (8) → Manual (5)

Property Value (0-20 pts)

Higher property values score more points. $500k+ = 20 pts

Days on Market (0-15 pts)

180+ days = 15 pts (highly motivated sellers)

Price Reduction (0-10 pts)

Indicates seller motivation and urgency

Foreclosure Status (0-20 pts)

Highest priority leads - maximum points

Owner Age (0-10 pts)

65+ years = 10 pts (higher probability of sale)

Property Type (0-10 pts)

Single Family (10) → Multi Family (8) → Commercial (6)

Market Condition (0-10 pts)

Slow market (10) → Normal (7) → Hot market (3)

💡 Pro Tips

  • • Focus on properties with multiple positive factors (e.g., foreclosure + price reduction + long market time)
  • • In slow markets, sellers are more motivated - adjust your targeting criteria accordingly
  • • PropertyRadar data enrichment provides the most reliable lead quality scores
  • • Combine scenario analysis with bulk scoring to validate your strategy against real data
  • • Review your top-performing scenarios monthly and adjust lead sourcing strategy